A Business Journey That’ll Bowl You Over

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6 cricket tactics you can use for your business

The 2019 ICC Cricket World Cup is quite literally in full swing. And if you’re anything like us, when the tea break rolls around, you’re probably scribbling down the many links between successful cricket tactics and a winning business journey.

No? Just us? 

Well, you’re in for a treat. Here’s a list that’ll hit you for six. 

6 cricket tactics you can use for your business

1. Nail the batting order 

The batting order is determined by the skills and abilities of the players. A smart tactic is to put your better batsmen in the earlier innings, meaning your team gets to benefit as they rack up the runs.

Similarly, as your business grows, you need to consider how you allocate your resources. At the start, it’s simple enough to go down the DIY route. But as you get busier, you have to learn to delegate – otherwise you could end up stumped! 


2. Get used to the pace 

The most dangerous time for a batsman is when they come to the wicket “cold”. If they’re not used to the pace, movement and bounce of the ball, they’re at risk of getting out before they get going. That’s why they need to get their eye in. In other words, they need to take the time to assess the conditions of the pitch, ball, or weather before attempting a riskier stroke. 

And this is particularly apt when it comes to your business journey. As a business owner, you need to get your eye in every single day. If you find yourself swept up in the pace and pressure of your business, trying to juggle every little thing yourself, you could end up making some very costly errors. 

Getting help with cash flow forecasting and capital investment decisions will see you through the most challenging times.  


3. Send in the night-watchman  

In cricket, the night-watchman is a lower-order batsman whose job is to come in and bat higher up the order near the end of the day’s play. This helps protect the more capable batsmen from being out cheaply when tired or playing in poor light as the day draws to a close.

Your accountant can be your very own night-watchman. When business is booming, the last thing you need is to be burning the candle at both ends, running things during the day and dealing with admin and finance at night. Make sure your accounts are in the best hands, and protect yourself from mistakes and missed deadlines. 


4. Improve your technique 

The best batsmen understand that they need to be flexible when choosing their batting techniques. Certain bowlers present certain challenges, and so the batsman has to decide whether to go on the front or back foot when facing them down.

Your technique as a business owner can also be honed depending on the circumstances you face. As part of your journey, you ought to look to experienced advisors who can steer you in the right direction, and help improve your decision-making skills. 


5. Watch the weather 

The weather is notorious for stopping play in cricket, particularly in the UK. And weather delays can wreak havoc as they disrupt the team’s rhythm and performance. A good captain needs to be proactive in these situations, planning accordingly and keeping his team motivated.

As a business owner, you also need to ensure your business’s performance isn’t significantly affected by things outside your control. Unexpected illness, maternity leave, or holidays can create backlogs, but you don’t always need to recruit to plug the gap. Speak to us, we can help! 


6. Declare innings 

Once a cricket team has racked up enough points, the captain can choose to voluntarily bring his side’s innings to a close, essentially declaring that their score cannot be beaten. 

Likewise, you need to know when to bow out of part or all of your business. A winning exit strategy lets you be proactive in how you wish to take your next step as your business matures. 


It’s all about teamwork

The team crowned cricket world champions on the 14th of July will have achieved that feat through perseverance, attitude, and no shortage of skill. But at the end of the day, it’s all about teamwork. 

And the same is true of any successful business. 

Your business journey will be marked by trials and tribulations, but with a great team by your side, you can overcome anything. 

Find out how we can help by visiting our How We Work page.